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Florida Panthers: Everyone is Seeing Red

Lbj The Panthers new rebranding took place Monday afternoon as their official website turned into a sheet of red as the team's new marketing campaign was unveiled.

It's simply: 'We're Seeing Red'.

The new red jerseys are coming, but won't be unveiled today. They'll likely be brought out for the first time at the draft later this month.

Here's a link to the official team video.

If you notice near the end, there is a black-and-white clip of the JetBlue thirds being washed over in red. Perhaps we have seen IMG_1275 the last of those after all.

Here is the release from the team:

Sunrise Sports & Entertainment today announced “We See Red” – the Florida Panthers’ marketing campaign which launches today, June 6, and will continue through the 2011-12 NHL season.

Video link: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041
“We See Red” signifies the Panthers’ passion, aggressiveness, new blood, attitude, desire and commitment to winning under the leadership of General Manager Dale Tallon and now, Head Coach Kevin Dineen. Coinciding with the campaign, the Panthers will also unveil a new home jersey at the 2011 NHL Entry Draft on IMG_0794 June 24. The jersey will feature the Cats’ “true colors” and will be worn by the team’s first pick – currently No. 3 overall.   
“‘We See Red’ is one of the most aggressive and fitting marketing campaigns this franchise has ever had,” said Panthers president & COO Michael Yormark. “Red represents passion, desire, commitment and aggressiveness and that’s exactly the type of team GM Dale Tallon is building here in South Florida. It also represents our franchise’s desire to achieve success on and off the ice, to win, and to build a team and a franchise that our fans and the South Florida community can be proud of.”
That stage was set last summer when Cliff Viner took over as General Partner of the organization and hired Tallon to build the franchise into a consistent winner and contender. Tallon subsequently reshaped the hockey operations department with top notch hires in the front office and behind the bench, implemented a new attitude and environment around the locker room, and set the Panthers up to be aggressive in remaking their roster during the critical 2011 offseason. Tallon and his staff have made no secret of their goals: to build a consistent playoff team and to eventually bring a Stanley Cup to South Florida. “We See Red” signifies the desire and commitment to achieving those goals.  
“We See Red” is a fully-integrated marketing campaign developed by Zimmerman Advertising and will be activated through radio, television, print and online over the course of the campaign. The campaign was officially launched today through the “We See Red Manifesto” video on FloridaPanthers.com and linked here: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041.
As part of the campaign, the Panthers also announced a special “We See Red Pack” for new ticket buyers. All new full season of half season ticket buyers in the lower bowl or Lexus Club Level will receive a new replica Panthers home jersey, a 2011-12 team signed stick, an invitation to an exclusive 2011-12 New Florida Panthers Welcome Party, entry in a Panthers fly away road trip contest, and more.


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awsome video!

I thought "Seeing Red" was just describing the profits that this team has bled for 10 years.

The fact that they only mention a "new home jersey" makes me nervous. Hope this doesn't mean that they're only redesigning (or worse recoloring) the home jersey.

Until they redesign the team, Yormark is meaningless.

what a useless comment dan? you say only mentioned new home jersey what do you think he would say, whats the other way of phrasing a new jersey? please share some ideas.

Of course they are taking the pretty dark blue home jerseys out. The red should be the alternate and get rid of the horrible light blue jerseys that are supposed to look like the penquins ones. maybe the marketing department should be more concerned about the free agents they are going to sign (higgins) to get this thing turned around already!!!!


The Red Uniforms should be the home, and the white should be the away. They need to keep the navy blue for the 3rd jersey and get rid of the baby blue ones. Higgins isn't going anywhere, he's staying in Vancouver. Tallon has made way too many mistakes:

Horton (for Wideman who he trades later)
Higgins (he signs him then trades him? odd)
Frolik (yea a 23 year old 2 time 20 goal scorer for that bum Skille)
Gudbranson? Not signed yet? concern? Yup!!

your the joke bud

thrue frolik should have never left,he was our prospect

Redesigning the team only can bring the original spirit or else its a total waste.

The red should be the alternate and get rid of the horrible light blue jerseys that are supposed to look like the penquins ones.I liked this post very much as it has helped me a lot in my research and is quite interesting as well. Thank you for sharing this information with us.

They need to keep the navey blue for the 3rd jersey and get rid of the baby blue ones...

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