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Michael Yormark: 'Educating the Media Through Twitter'

Yormarktwitt A few hours ago, Panthers president Michael Yormark sent out a text message through Twitter (if you would like to follow him, he's @PanthersYormark) that he was "Starting a series of did you know facts to better educate the media on the health of the panthers.''

Naturally, my interest was piqued. 

The last message came across around 7:15 Saturday night. 

Here's what we've seen the past few hours. Yormark's comments in italics, mine follow. 

Don't forget, you can follow me on Twitter as well. @OnFrozenPond. It's free, and sometimes it's even fun.

PanthersYormark - Michael Yormark: "Did you know that our sponsor revenue is in the top 3rd of the NHL??" 

GR: I did not know this little nugget of information and find it hard to question it. With all the advertising plastered on every nook and cranny of the arena, the Panthers should be in the top three of the league and not just the top third. Heck, the Panthers even have an appliance store in their arena in case you want to buy a washer or drier in between periods. So, yes, not questioning this one.

PanthersYormark - Michael Yormark: "Did you know that the panthers WERE NOT in the top ten teams in the NHL in comp tickets this season?" 

GR: I did notice the free ticket vouchers had all but disappeared around town. Of course, the Panthers did give season ticket holders a 2-for-1 deal before the 2010-11 season started; the team doesn't consider those giveaway tickets as giveaways. Hence, a cut down on comp tickets but there were plenty of freebies regardless. The Panthers also had a fun deal where you could put $1 down and get tickets. Or so they said. The Panthers also tried a pricing plan based on the model of how airlines price tickets. Never heard how this one went. No one I ever spoke to spent more money for certain games than they did for others, although I could see some paying a lot more for Canadiens tickets than the other 41 homes games.

Twitter PanthersYormark - Michael Yormark: "Another fact, the bankatlantic center is the fourth ranked entertainment venue in america for concerts and shows.''

GR: The Panthers arena is usually very highly rated by people who rank such things such as PollStar.com. The Sunrise arena is very active and is one reason the Panthers aren't going anywhere any time soon. The Panthers are in a very different situation than the Thrashers were, and I'm guessing the ATL situation is a reason why Michael Yormark is hitting the Twitterverse with such verve today.

FUN FACT (from a friend in Atlanta): Philips Arena was ranked No. 2 by PollStar.com at the time the BAC was No. 4. That high ranking didn't seem to help the Thrashers.

PanthersYormark - Michael Yormark: "Another fact, we played at close to 90 percent of capacity this season.''

Fall2010 564 GR: Well, this one we can debate a bit. According to ESPN.com, the Panthers were ranked 22nd in the league, averaging 15,685 per home game (which is well above the 14,000 mandate for revenue sharing). The 15,685 is 81 1/2 percent of the capacity in Sunrise. Well, the true capacity of the BAC.

The Panthers put up tarps in the upper deck, reducing capacity at the arena. The arena went from a capacity of 19,250 (with no tarps) to just over 17,000 with full tarping.

It's hard to know what the Panthers use as an official capacity since some games had full tarps, some tarps or no tarps. Some games (17,825 v NJ on 1/15/11 and 17,328 v TB on 1/21/11) were declared sellouts even though there were plenty of seats to be sold. Florida declared its home opener to be sold out although announced attendance was just 17,040.

By comparison, the Canadiens game on 12/31 was a true sellout at 20,072. Since capacity doesn't count toward revenue sharing, it really doesn't matter. But the Panthers did not average close to 90 percent capacity -- save for select games.

Michael Yormark also mentioned that he has an "interview on cbc.ca with eliot friedman.'' So check that out if you want.

He also said there is a "major team branding announcement on monday. Its all about NOW and our bright FUTURE!''

Louiehorton I would guess this has to do with the Red-themed marketing campaign.

Anyway, I'll stay up on Twitter this weekend and keep you up to date on things. 

Enjoy Game 2 of the Stanley Cup Finals between your Florida Bruins and Vancouver Panthers.

Comments

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"...the Panthers were ranked 22nd in the league, averaging 15,685 per home game..."

Interestingly - or not - that number is 50 patrons better than max capacity at the Hartford Civic Center for hockey. #KevinDineenDay

Great column, GR. I've watched these so-called "truths," lies and disinformation ever since Yormart arrived in Florida. The way Yormart makes his statements, it makes politicians seem believable by comparison. Thanks for another great laugh!

Hey Yormark, get lost douchebag!

Statistics lie and liars use statistics

That is all you need about the panthers

So tired of this ass-clown. I still feel, down inside me, that this man has something to do with the futility of the club, over the last decade.

Shawn, here's some other great and revolutionary thoughts...President Lincoln has a bad headache...WAKE UP!

I'm trying to understand the motivation for this. His reputation has been knocked for caring about revenue over the Panther performance, and these tidbits do nothing but reinforce them.

I realize that for hockey to survive here, the agressive marketing must be maintained, and as I've said before, I'd rather live with that than live without pro hockey. But are tweets about the revenue stream of the team neccessary?

Maybe it's the Atlanta move that is prompting the tweets, or maybe it's a little pr move prior to the annoncement Monday of a new sponsor. Or maybe as Tallon is hunting down free agents, he wants a little message sent that the team is stable.

Either way, I'm eager for tweets on the viability of the Panthers as a playoff contender, not their financial statistics.

have commended

This has everything to do with Atlanta moving. A lot of writers on the big hockey sites, bloggers and most fans in Canada think the Panthers could be or are in danger of moving. I like these tidbits of info but would like them from a source other than Yormark.
Personally I don't see the Panthers moving but another 5 years of missing the playoffs? Could be a different story then. Not sure why the team just doesn't do the simplest thing to ensure market viability - put a playoff team on the ice. Look at what Nashville has done. They haven't sniffed the cup or spent anywhere near the cap ceiling but have good regular seasons and make the playoffs on a consistent basis. Now the team is making a modest profit in a market with more innate difficulties than this one. Hopefully the Non-Hockey side of the business will leave Tallon alone and let him build a good team, if not what's the pojnt? Just sell the team to someone cares about winning.

love george jesus we need more articles out of you man! i think yormark is still the queen bee of a horses ass and doesnt understand traditional hockey, but i do give him credit to keep the team afloat, i bet tallon set him straight with the red jerseys . you dont change a colour of your jersey for sponser hence jet blue. you get sponsers coming to you for success on the ice. tallon is doing everything right if they get some decent free agents this year and some crazy trades at the draft which know tallon will do, it will get turned around.

Yormark lost me 2 or 3 years ago with his playoff garbage in February.He is probably the reason i gave up my season tix and enjoy watching the ex Cats play in the playoffs for other teams. He and Keenan helped strip the team of most talent. Of course, Tallon deserves it for Grabner.

No need to insult your fan base with this kind of nonsense, especially the playing to 90% capacity

Yormark will have you believe that the panthers under Pete DeBoer won 49 percent of their games with 103 wins and 107 regulation losses yet in reality you have to count the 36 overtime losses so that the real wining percentage was 41.9

When Yormark gives out statistics look deeper for the truth

Not to get all religious out here, but Huba, please don't use the Lord's name in vain. It offends me. Thanks!

Is Yormark smiling? I can't tell.

All i wanna hear is the Panthers will stay here, playoffs or not. I love having the option of going to some games to see the best hockey players in the world. I can deal with a non-playoff team that is truly building for the future (FINALLY) and planning on sticking around.

Viner, Yormark and company have been making the rounds of the Broward Commission offices regarding the BAC. Hopefully, it's to get a new scoreboard. Check the lobbyist visitor system on broward.org

the only way they ask for a new scoreboard is if it will attract more advertising dollars as the scoreboard is only used for hockey and not concerts and hockey takes a back seat to everything else at the BAC

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