GAINESVILLE -- You thought those little eye-black patches were polarizing? You thought Tim Tebow was done espousing his beliefs once he got to the NFL? Wrong. Former Florida Gators quarterback Tim Tebow is just getting started.
Tebow recently completed work on a pro-life television advertisement for the upcoming Super Bowl as a celebrity figure for Focus of the Family, a Christian ministry. The 30-second spot will feature a brief story about Tebow and his mother Pam, who told ESPN in December of 2007 (Heisman week) that doctors advised her to end her pregnancy while carrying Tim.
"Tim and Pam share our respect for life and our passion for helping families thrive," said Jim Daly, president and CEO of Focus on the family, which is based out of Colorado Springs, Colo. "They live what we see every day -- that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values."
Here's a link to Focus on the Family's press release. LINK!
I hope everyone is paying attention here. This is fascinating stuff. Pro athletes, especially those as recognizable as Tebow, hardly ever take public stands about anything let alone something as divisive as abortion. Thoughts?
Tebow hasn't even been drafted and already he's aligning himself with ultra-conservatives. This isn't exactly ideal for mainstream marketing, sponsorship and image branding. I'm sure Nike, Adidas, Reebok, Gatorade and all the rest are taking notice. Obviously, when you do Super Bowl ads for Focus on the Family you are automatically associating yourself with James Dobson, Focus on Family's public voice, cash cow, controversial leader and political arm. Do a Google search on James Dobson if you are unfamiliar with is work.