DAYTONA BEACH -- Tim Tebow appears to be Gatorade's new marketing prince.
The sports drink franchise paraded Tebow around in his underwear last week in Fort Lauderdale for the Super Bowl. This week, Tebow is in Daytona Beach for the Gatorade Duel. Florida's former quarterback will be grand marshal for the first race of Thursday's Gatorade Dual. Jacksonville Jaguars running back Maurice Jones-Drew is the grand marshal for the second race.
When exactly is Tebow going to begin focusing on the Draft? Maybe he knows something we don't.