A bold new HIV awareness and prevention campaign launched in September reminds L.A.’s gay and bi men of HIV’s hugely disproportionate impact on our community and aims to spark new conversations about how to stop it.
The campaign includes posters in gay venues, advertisements in gay publications stating "HIV is a Gay Disease. Own It. End It.", and two billboards on Santa Monica Boulevard in West Hollywood that carry the tagline “HIV. www.OwnItEndIt.org.”
“In Los Angeles County, gay and bisexual men make up less than 7% of the population but account for more than 75% of the people living with HIV/AIDS,” said Lorri L. Jean, Chief Executive Officer at the Center. “The men in our community continue to get infected at an alarming rate, continue to get sick, and continue to die. Most alarmingly, a new generation of young gay men has grown up accepting the epidemic as a community norm. That must change.”
Learn more about the Own It. End It campaign.