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Fort Lauderdale's Express Gay News becomes South Florida Blade

News release:

South Florida BladeSouth Florida’s only GLBT newspaper has re-launched as the South Florida Blade—with unprecedented response from the GLBT community and its advertisers.  The new name, vibrant and redesigned publication is the result of extensive market research that called for an innovative way to present the news to the most affluent, fastest-growing target population in the region.

The renamed and redesigned newspaper was successfully launched on August 28th, featuring a new cover treatment, front of book design that is attractive and user friendly. The new layout utilizes more images, photos and graphics, making each article as impactful as possible. In addition, this new format presents a robust editorial environment with more articles that are shorter and more concise. Furthermore, the South Florida Blade has upgraded the layout and features more standardized page sizes for modular ad configurations to ease the flow of editorial content and ad layout.

“The re-branding of Express Gay News is in sync with our growing GLBT community,” said South Florida Blade Publisher, Kevin Hopper. “Our readership expects a newspaper that balances a newsworthy sensibility with fresh, current images.  The paper’s new logo, redesign and editorial environment will leave our readers wanting more.”

South Florida Blade Editor-in-Chief Dan Renzi believes that, “The news media is always evolving and we recognize our readers ever-changing sensibilities. Our redesign will offer topics at a glance while continuing to deliver editorial content for those who want to explore issues in depth.”

“After listening to our readers, we felt it was imperative to bring them a newspaper that adequately reflects their demands and taste. The new format complements our website strategy, and supports our vision of news consumption by providing our users multiple ways of accessing news and information. The idea is to create a news environment that is modern, easy to read and attractive; we expect immediate responses from our readers as well as a faster response for our advertisers,” said Window Media Co-President, William Kapfer.

ABOUT SOUTH FLORIDA BLADE

Founded in January 2000 as the Express Gay News, the new South Florida Blade is a cutting-edge newspaper for the 21st century— South Florida’s only GLBT newspaper source of accurate and compelling information. Every week, 15,000 copies of the new South Florida Blade are distributed to more than 300 venues throughout Broward, Miami-Dade and Palm Beach counties, with additional 5,000 readers clicking onto www.SouthFloridaBlade.com for their complete news coverage.

ABOUT WINDOW MEDIA

Window Media, through its holdings and in partnerships with HX Media, operates top quality gay and lesbian newspapers, websites and lifestyle magazines with a combined weekly readership of 750,000.  Window Media and HX publications include Washington Blade, Southern Voice, David Atlanta, New York Blade, South Florida Blade, 411 Magazine, HX, New England Blade and the nationally circulated Genre Magazine.

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