Halo lounge will change its name to MOVA, effective Jan. 8.
Owner Babak Movahedi, pictured with singer Cyndi Lauper, tells me he’s changing the name because too many other Halo gay bars have recently opened.
(It’s unlikely another gay lounge will grab the name MOVA, the first four letters of Movahedi’s last name.)
Movahedi, who chairs the Miami Beach Gay Pride committee, plans to expand his operation from two lounges (one at 1625 Michigan Ave. in South Beach, the other in Washington, D.C.) to six nationwide. He’s considering a few additional Florida locations, perhaps Fort Lauderdale, Palm Beach or Orlando.
Here’s the news release announcing the name change:
DECEMBER 28, 2010 – Miami Beach, FL – 1625 Michigan Ave, LLC announces today the name change of Halo to MOVA in conjunction with a celebration on Friday, January 8, 2010 from 9p.m. to 3a.m., hosted by The Real World DC's Mike Manning. The event is the beginning of a year long process for 1625 Michigan, LLC to institute a philosophical shift in corporate culture and set the foundation for national expansion of a new entertainment concept.
“Our objective is to introduce a new and exciting entertainment concept brand for the LGBT community,” Babak Movahedi, Owner, 1625 Michigan Ave, LLC. The LGBT community today has evolved and we want to create a place where people can have fun while having the opportunity to make a more direct impact in our local communities.”
This new concept is designed to further engage the local LGBT community through philanthropy, community outreach, and will include many green and sustainable practices. This will combine our staple upscale lounge environment while providing an outlet for our patrons to give back to the community on a quotidian basis. It will be incorporated into our corporate culture to utilize MOVA employees to take part in community out reach and services to benefit our surroundings.
Community calendars supporting local organizations and philanthropic endeavors are expected to be rolled out this year in addition to a national expansion into other major markets.
This transition will begin by the launch of our new brand identity, logo, and name. This expected to continue throughout the rest of the year.