Amid the controversy of CBS accepting football star Tim Tebow’s Super Bowl night anti-abortion ad for conservative Focus on the Family, comes ManCrunch, a gay dating site.
ManCrunch claims it has submitted the following ad to CBS, but the network still hasn’t said whether it will permit the spot to run. (Some on the Internet suggest this is a ManCrunch publicity stunt.)
Dominic Friesen, spokesman for ManCrunch, says the company is prepared to pay a premium – about $3 million – to air the spot during the Super Bowl.
“ManCrunch just launched in January 2010,’’ Friesen said. “Our primary target is men and that’s who watches the Super Bowl. We thought we’d get a big splash running the ad and that we’ll get a good return on the investment.”
Steve,
I was contacted by Mancrunch's PR folks (as I presume you were) but after watching the ad, I expressed my skepticism that this was much more than a publicity stunt. I see you've had an opportunity to speak with someone from Mancrunch about this campaign.
I'm still waiting on a call.
I wrote about how I see this whole controversy playing out on my blog and would be interested in your thoughts.
http://www.brandcentralstation.com/archives/2264
Thanks,
Mike Bawden
Brand Central Station
Posted by: Mike Bawden | January 28, 2010 at 07:11 PM