An Australian ad for Westpac bank, which runs a campaign, "We talk expert solutions, whatever your conversation." Some gay activists complained about the commercial, but a standards board cleared the ad, according to mUmBRELLA, an Australian media & marketing website.
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Video | Australian bank uses stereotypical gay male couple in TV advertising campaign
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Newsflash… Advertisers use stereotypes all the time — "women," "soccer moms," "pierced/tattooed delivery guys," "college-educated businessmen," etc.
Posted by: Jeffry Pilcher | The Financial Brand | January 30, 2011 at 10:28 AM