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Ben & Jerry's issues pro-gay marriage flavor


MONTPELIER, Vt. -- Ice cream maker Ben & Jerry's is supporting gay marriage in Britain by relabeling an apple pie flavor as Apple-y Ever After.

The South Burlington-based subsidiary of the global food and cosmetics conglomerate Unilever is issuing the newly labeled ice cream in the United Kingdom, where the government has said it plans to legalize gay marriage and has begun public consultation before introducing legislation.

When Vermont passed such a law two years ago, the ice cream company celebrated by briefly repackaging its Chubby Hubby flavor Hubby Hubby.

In Britain, Ben & Jerry's is relabeling its Oh My Apple Pie flavor, which isn't available in the United States.

"The point is to raise awareness around same-sex marriage issues," company spokeswoman Liz Stewart said Friday.

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