One Million Moms has again launched a protest of JCPenney:
JC Penney has laid low in the month of April by airing two different commercials that portrayed them as remaining neutral in the cultural war. Even though JCP seemed to have changed their approach, their May catalog shows they are making a strong effort otherwise. On pages ten and eleven, under the title "Freedom of Expression," you'll find "Wendi and her partner Maggie and daughters" and again "Wendi, daughters Raven and Clover, and partner Maggie" in text. In the picture both women are wearing wedding bands. ...
The group continues:
Since the corporate office doesn't consider your call important, please call, or visit, your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office.
Please be kind when you ask them to tell corporate that they should remain neutral in the cultural war. What was the purpose in stating on page eleven that Wendi and Maggie are partners?
This follows a protest earlier this year when JCPenney named Ellen DeGeneres spokeswoman.