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Kiehl’s LifeRide for amfAR begins July 13 at Lincoln Road store, ends in McLean, Virginia

From amfAR and Kiehl's Since 1851:

Kiehls Kiehl’s is embarking on its third annual Kiehl’s LifeRide for amfAR, a nine-day charity motorcycle ride taking place July 13–21, 2012. The ride will end in Washington, DC, on the eve of the International AIDS Conference. 

It will be led by Kiehl’s USA President Chris Salgardo and amfAR CEO Kevin Robert Frost, who will be joined by motorcycle enthusiasts, including Tricia Helfer, Katee Sackhoff, Teddy Sears, Christopher Redman, Marguerite Moreau, Timothy White, Paul Cox, Grant Reynolds, Conrad Leach, and more.

Kiehl’s will make donations at each of the eight stops along the way—totaling $90,000. Stops/check presentations include:

  • July 13
    Stop 1: Kiehl’s Lincoln Road store, Miami, FL—11:00 a.m. – 1:00 p.m.
    Stop 2: Kiehl’s at Aventura Mall, Aventura, FL—1:30 p.m. – 2:30 p.m.
  • July 14
    Stop 1: Kiehl’s at Dillard’s, Jacksonville, FL— 4:30 p.m. – 5:30 p.m.
    Stop 2: EagleRider store, Ormond Beach, FL—2:00 p.m. – 2:45 p.m. 
  • July 16
    Kiehl’s Lenox Mall store, Atlanta, GA—11:00 a.m. – 1:00 p.m.
  • July 20
    Kiehl’s Georgetown store, Washington, DC—6:00 p.m. – 8:00 p.m.  
  • July 21
    Stop 1: EagleRider store, Fall’s Church, VA—11:00 a.m. – 12:00 p.m.
    Stop 2: Kiehl’s at Tysons Corner Center, McLean, VA—11:00 a.m. – 1:00 p.m.

In celebration of the ride, Kiehl’swill introduce a Limited Edition Active Lifestyle Essentials Kit, an assortment of Kiehl’s signature products for active customers. Kiehl's will donate $25,000 from sales of the Active Lifestyle Essentials Kit to benefit amfAR. The Limited Edition Active Lifestyle Essentials Kit will be available at Kiehl’s stores nationwide, and atKiehls.com.

To find out more about LifeRide, obtain a schedule of events in your neighborhood, or to get involved in the fight against HIV/AIDS, go to Kiehls.com or follow @KiehlsNYC on Twitter. For real-time updates from ride leader and Kiehl’s president, Chris Salgardo, follow@KiehlsPrez.


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