The website Faith Driven Consumer has released a buyer's guide for the 2013 Christmas season, ranking retail chains and "connecting Christian consumers with faith-compatible companies."
For example, companies that support marriage equality and/or cater to the LGBT marketplace rank lower than store that do not. (Much of the data used comes from HRC's pro-LGBT buyer's guide.)
Here's a news release delivered Wednesday:
"Faith Driven Consumer's 2013 Christmas Guide is the single best resource for Christian consumers who care about spending their hard-earned dollars with companies that respect their beliefs and values," said Chris Stone, Founder of Faith Driven Consumer. "This rapidly emerging and economically powerful market segment of more than 46 million people are consumers who care deeply about whether the companies they actively shop with welcome their worldview."
With more than $602 billion in projected sales up for grabs this Christmas season, Christian consumers have an unparalleled opportunity to support companies that are friendly to their faith. Companies that are successful in attracting this market segment, representing 15 percent of the US population and spending more than $1.75 trillion annually, will garner untold billions in sales.
The 2013 Faith Driven Consumer Christmas Guide offers detailed reviews of 43 different companies, with DaySpring, Hobby Lobby, Bed Bath & Beyond, Belk, Foot Locker, Kohl's, Lowe's, and Michaels placing in the top eight. This easy-to-use, downloadable guide ranks companies according to their business practices based on a set of criteria developed by Faith Driven Consumer. Research shows that 81 percent of this 46 million market segment will switch brands when they discover that a retailer is incompatible with their worldview. It also finds that 64 percent of Faith Driven Consumers are currently looking for more faith-friendly shopping options.