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'You Are Beautiful': It Gets Better Project launches video campaign aimed at reaching Russian youth

From It Gets Better Project:

LOS ANGELES, Dec. 5, 2013 /PRNewswire/ -- The It Gets Better Project (IGB) was founded in October 2010 by Dan Savage andTerry Miller with a YouTube video that ignited a global movement. The video's message was simple: life does get better for LGBT youth. Three years later, IGB has launched a new video campaign in response to Russia's discriminatory anti-LGBT laws. Led by Ted Farley, IGB's first executive director, the Russia-focused initiative will bring messages of hope and support, in both Russian and English, to many of the estimated 2.5 million LGBT youth in Russia.

imageWith the Olympics approaching, Russia will be the site of one of the most celebrated international gatherings in the world. At the same time, the former Soviet country will also be ground zero for an evolving human rights crisis, often resulting in violent discrimination. With a network of It Gets Better Project affiliates throughout the world, IGB has gathered international support for at-risk youth in Russia, and is committed to sending encouraging messages to a population that is in desperate need of hope for a brighter future. To accomplish this, IGB has partnered with LGBT advocates affiliated with Children 404, which is usingEurope's largest social network, Vkontakte, to connect Russian LGBT youth to the international community. Supporters are encouraged to visit IGB's website and craft their own messages, which are then translated into Russian.

"The It Gets Better Project hopes to reach the millions of LGBT youth in Russia to show they have international support against the outright discrimination happening across their country," said Farley. "We want every gay, lesbian, bisexual and transgender individual to know they are beautiful, valued and important, and that their friends and allies in the international community are keeping a close eye on their situation while working to end such injustice."

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