BY DAVID CRARY
AP NATIONAL WRITER
NEW YORK -- Despite seven months of international outcry, Russia's law restricting gay-rights activity remains in place. Yet the eclectic protest campaign has heartened activists in Russia and caught the attention of its targets — including organizers and sponsors of the Sochi Olympics that open on Feb. 7.
Over the past two weeks, two major sponsors, Coca-Cola and McDonald's, have seen some of their Sochi-related social media campaigns commandeered by gay-rights supporters who want the companies to condemn the law. Several activists plan to travel to Sochi, hoping to team up with sympathetic athletes to protest the law while in the Olympic spotlight.
And on Friday, a coalition of 40 human-rights and gay-rights groups from the U.S., Western Europe and Russia — including Amnesty International, Human Rights Watch and the Human Rights Campaign — released an open letter to the 10 biggest Olympic sponsors, urging them to denounce the law and run ads promoting equality for lesbians, gays, bisexuals and transgender people.
"LGBT people must not be targeted with violence or deprived of their ability to advocate for their own equality," the letter said. "As all eyes turn toward Sochi, we ask you to stand with us."