BY PATRICIA SHERIDAN
HIGH POINT, N.C. -- Mitchell Gold and Bob Williams have been crafting "green" furniture for 25 years, building eco-responsible furniture in their North Carolina-based factory.
"We were the first furniture company to make manufacturing in an environmentally responsible way a real priority, and we did so because it is important for our society," said Mitchell Gold.
The duo met in a bar in New York and what began as a romantic relationship ended up becoming a successful business partnership that changed expectations in and around the furniture industry. Their provocative print ads shook the dust off the staid, conservative this-is-how-we've-always-done-it approach to selling furniture.
To celebrate a quarter of a century of bucking the conventional for the innovative, they came out with a new book, "Who We Are" (Assouline, $65). It's their third coffee table book and really does offer insight into how they built a company without losing their souls and staying true to who they are.
MG+BW not only introduced comfort to style in 1989 but also became involved in championing gay rights and the environment. "Our goal was to give incredibly good design and service, to be a jewel of a company," Gold said.