The Automobile Association in Great Britain has launched in interesting campaign, Think Bikes!
From AA's YouTube channel:
Just what would it take for motorists to start noticing bikers and cyclists?
Naked cycling might not be the ideal solution -- it can get a bit brrr -- but our intrepid volunteer certainly turned a few heads on his commute through busy London streets. The stunt was part of the AA's #ThinkBikes campaign, backed by keen cyclist and AA President Edmund King along with the AA Charitable Trust.
Let's all stay safe on the roads!