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One reason to wish Florida had a state health exchange: Advertising

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Whether you think Florida should run its own health exchange or not, one thing we're missing out on is a major advertising challenge. The Affordable Care Act is introducing a new conversation to the advertising airwaves, and as NPR reports, the states that get to tackle this creative problem have taken a wide range of approaches. From the musical in Oregon:


To the straight-up in California: 

 Watch the rest of the story.


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