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Insurers take up Florida's slack to enlist Hispanics in ACA health plans

Although  Florida has a high rate of uninsured Latinos — almost 10 percent of all the country’s uninsured Hispanics who are eligible for health insurance under the Affordable Care Act here -- the state has done nothing to market the healthcare law.  In the absence of state outreach efforts, insurers and other groups have stepped up to the place, NPR reports.  Images

Florida Blue, a large insurer, has used mobile phone apps, Spanish-language bloggers and a partnership with Navarro, a Hispanic drug store, to drive Hispanic health plan enrollment.  

Churches, health centers and advocacy groups like Enroll America have also been active on the ground.  

Univision is partnering with rival Telemundo for Thursday’s town hall with President Barack Obama, NPR reprots, and includes healthcare messages in its popular programming. Listen.   


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