American Idol's Season 11 audition shows have been tanking, quality-wise and ratings-wise, but Fox could experience a bump in viewership Thursday when the Fox show premieres the new Madonna video, Gimme All Your Luvin, during the broadcast.
The song is the first single from Madonna's forthcoming MDNA album and features appearances from Nicki Minaj and M.I.A.
Fox has to hope this cross promotion can boost ratings as the series has dropped 27 percent in the 18-24 demo they covet. Madonna might not be the younger set's first choice but, really, who isn't at least a little curious to see what her new video looks like? I'll be watching and offering live commentary on Twitter @HowardCohen for the Thursday show.