Booze sponsored free shows have become the new golden ticket in the music business. There's no need to agonize about midweek bombs or gauging your fans with high ticket prices - just get a corporate sponsor who wants to look hip, and let them pay for you to curate cool.
Andrew W.K. has done just about everything in show business. He's played drums alongside our local noise hero Rat Bastard. He had an MTV smash with "Party Hard." He owns a night club, has starred in a film, and played Insane Clown Posse's white trash orgy: "The Gathering Of The Juggalos." He is so interesting, that at one point he was doing a lecture series where he denied being a real person instead of a character ala Menudo. He's the perfect person to play wing man for the old goat in the Dos Equis commercials.
The "most interesting show in the world" is more Jim Rose Circus than "Gathering Of The Juggalos." W.K. is the sole music act, alongside magicians, contortionists and other old world carnival acts And if that's not enough, odds are that Dos Equis will be giving away free samples. So for a good time, click on this link for free tickets while they last.
"The most interesting show in the world" takes place next wednesday, October 20th at Revolution in Fort Lauderdale. You must have a free ticket to enter, along with an ID that shows your age to be 21+.