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CEO of Heritage Brands, parent company of Orzel Vodka

Web_Francisco Tonarely Heritage Brands, a Weston-based spirits company and parent company of Orzel Vodka, has hired Francisco Tonarely as president and chief executive officer for America. He replaces Robert Cullins, who has moved on from Heritage Brands to pursue another job.

Previously, Tonarely was owner of Brand Equity Partners, a boutique consulting practice, which represented Tequila Siete Leguas.

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