Ramiro Prudencio has been named chief operating officer for Latin America, and Claudia Adriasola has been charged with leading regional new business and corporate development for the Miami office of Burson-Marsteller.
Ramiro Prudencio is now head of the agency’s Miami office and regional public affairs and corporate/financial practice. In his new role, he will be responsible for the agency’s strategic growth plan for the Latin America region. Most recently, he spent 12 years as country manager for the agency’s operations in Chile and Brazil.
Claudia Adriasola now coordinates regional and global new business efforts. In her new role, she will be responsible for expanding the agency’s client base and its service offering. She has been with the agency for 14 years and has been country manager in Chile and Mexico, and more recently led the agency’s human resources and talent development function.