Rene Rodriguez has been named vice president of digital media for Viacom International Media Networks The Americas (Latin America, US Hispanic and Canada). He will be based in Miami and will oversee all strategic and operational aspects of interactive digital media. He also will ensure the integration and expansion of online and mobile businesses. He also will lead the development and distribution of proprietary digital content for VIMN The Americas' brands, MTV, Nickelodeon, Comedy Central, and Vh1, across the region, and for Tr3s; MTV, Música y Mas in the US. Before this position, he was director of business development at Hey Anita!, Inc., a Los Angeles-based messaging solutions company. Before that, he was senior business development manager at software corporation, SAP.
Rene Rodriguez joins Viacom International Media Networks
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