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Oceania Cruises has named Loretta Echols as regional sales director for the Southeast region, which includes northern Florida and the Panhandle, Louisiana, the Carolinas, Georgia, Alabama, Mississippi and Tennessee. Before joining Oceania Cruises, Echols was the district sales manager of the Southeast region at Crystal Cruises for 12 years. She has also served as district sales manager of the Tampa Bay area for Holland America and Windstar Cruises, and district sales manager of the west coast of Florida for Premier Cruise Line.