Name: Michelle Shulman
Company: Bonaventure Resort & Spa
New position: Marketing director
Past experience: Served as president of PRcoverage, LLC. Worked at The Westin Diplomat Resort & Spa as director of marketing and public relations.
What’s the best advice you’ve ever received?: “There are three simple mantras I live by: we all put our pants on the same way; listen, don’t just hear; and most importantly don’t lie, it makes life complicated.”