Endlessly Organic has named Lindsay Scherr as director of business development. She has worked in business development and marketing for several real estate and construction companies. In her new role, she will be responsible for expanding the company’s locations, increasing membership and driving its corporate wellness programs in South Florida.
Dr. G’s Franchising Companies has named Charlotte Russell as chief executive officer. She has served as chief operations officer since the company’s inception in 2010. Russell has also led Quiznos Canada from 2001 to 2005 and has also worked with DentalFixRx, LLC, and Froots Franchising Companies, Inc.
David Wessin has been named vice president of safety and loss control for Coastal Construction Group. He has served as Coastal’s director of safety and has more than 30 years of experience in the construction industry. He also has 25 years of experience in safety. Wessin has served as chairman of South Florida Associated General Contractors of America for eight years.
Name: Lori Masciovecchio
Company: Zimmerman Advertising
New position: Chief client officer
Past experience: More than 20 years of experience in consumer research, branding and corporate communications. Ran McDonald’s co-ops in east division for Arnold Worldwide.
What’s the best advice you’ve ever received?: “The best advice I was ever given was to make continual deposits into the trust bank by always doing what you say you're going to do and following through on promises. That way, when you need to make a withdrawal, you always have plenty of equity in the bank to sustain any relationship.”