Name: Lori Masciovecchio
Company: Zimmerman Advertising
New position: Chief client officer
Past experience: More than 20 years of experience in consumer research, branding and corporate communications. Ran McDonald’s co-ops in east division for Arnold Worldwide.
What’s the best advice you’ve ever received?: “The best advice I was ever given was to make continual deposits into the trust bank by always doing what you say you're going to do and following through on promises. That way, when you need to make a withdrawal, you always have plenty of equity in the bank to sustain any relationship.”