Name: Lisa Branigan
Company: Zimmerman Advertising
New position: Executive vice president, integrated media director.
Past experience: Twenty-five years of experience in advertising. Has worked at Zimmerman for more than 20 years. Previously served as vice president of media planning.
What’s the best advice you’ve ever received?: “Every dollar you spend negotiating the purchase of media for a client on behalf of the agency should be spent like its her own dollar.”