Rich Andrews has been named vice president-commercial for North America at Bacardi U.S.A., Inc. He will lead commercial and customer marketing activities across the United States and Canada and will begin his new role in September. For the past two years, he was business unit managing director for the Bacardi business in the United Kingdom and Ireland. Andrews has been with Bacardi for more than 10 years in country, regional and global roles. He began his career with the company as vice president of sales for Canada and was later promoted to president of Bacardi Canada. He returned to the commercial side as Bacardi’s interim regional president of Latin America at the company. He has a bachelor’s degree from Bishop’s University in Quebec, Canada, with a major in social science.
Best advice he ever received: Always treat people with respect.