Roberto Castro has been promoted to director of marketing and innovations for Marky’s Group, Inc., a Miami-based gourmet food conglomerate. Before, he was e-commerce marketing/SEO manager at the company. Castro received an undergraduate marketing degree and an MBA in international business from the University of Miami.
Theresa “Teri” Rice has been appointed managing director at JeffreyGroup Miami, where she’ll lead the agency’s Latin American pan-regional team. Previously she was at IGC, where she had been managing director; before that, she was at Burson-Marsteller Latin America. Rice graduated with a degree in Latin American and Iberian studies from New York’s Columbia University and has a master’s degree in international economics and Latin American studies from The Johns Hopkins University School of Advanced International Studies.
VSBrooks ADVERTISING, a Coral Gables-based integrated marketing firm, has announced the firm’s new principals: Group Account Director Veronica Carrillo, Director of Administration/HR Barbara Marchena, Director of Interactive Media Daniel Timiraos, Comptroller/Business Manager Marlene Torres, and Director of Broadcast Production Eric Zamorano.
Michelle Friedman has been promoted to account director at Boardroom Communications. Friedman, who joined Boardroom in 2006, has worked with clients in a variety of industries. She will work out of Jacksonville and Fort Lauderdale. Friedman holds a bachelor’s of science degree in public relations from the University of Florida.