Name: Lisa Branigan
Company: Zimmerman Advertising
New position: Executive vice president, integrated media director.
Past experience: Twenty-five years of experience in advertising. Has worked at Zimmerman for more than 20 years. Previously served as vice president of media planning.
What’s the best advice you’ve ever received?: “Every dollar you spend negotiating the purchase of media for a client on behalf of the agency should be spent like its her own dollar.”
The Conroy Martinez Group has named Gabriela Lambertus as an account executive. She has worked at NBC, Telemundo and Royal Caribbean International. Lambertus also speaks four languages.
Also at the Conroy Martinez Group, Stephanie Rojas has been named account executive. She has held several internship positions at public relations agencies. Rojas handles media and marketing campaigns for clients in travel, entertainment, retail, banking and corporate communications.
Name: Lori Masciovecchio
Company: Zimmerman Advertising
New position: Chief client officer
Past experience: More than 20 years of experience in consumer research, branding and corporate communications. Ran McDonald’s co-ops in east division for Arnold Worldwide.
What’s the best advice you’ve ever received?: “The best advice I was ever given was to make continual deposits into the trust bank by always doing what you say you're going to do and following through on promises. That way, when you need to make a withdrawal, you always have plenty of equity in the bank to sustain any relationship.”
Cliff Courtney has been named chief marketing officer at Zimmerman Advertising. He was previously the chief strategy officer for the company, where he spent the last eight years helping clients position themselves for maximum ROMI (return on marketing investment).
Name: Abdul Muhammad
Category: Public Relations
Company: rbb Public Relations
New position: Vice president of digital development
Past experience: Served as director of social marketing for Zimmerman Advertising. Worked as social media instructor at Miami Ad School. Serves as a partner at /Slant.Point Media. Has 15 years of experience in Internet marketing.
What’s the best advice you’ve ever received?: “Access to everything you want, you get by being a contribution to others. I live by this advice and try to listen for and reliably deliver that which is most important to those around me.”
Name: Rafael Vazquez
Company: InterContinental Hotels Group
New position: Director of sales for Latin America and the Caribbean
Past experience: Served as director of sales and marketing for Bulgari Hotel in Bali. Worked for Ritz Carlton Cancun as director of sales and marketing. Also served as regional director of sales at Caesar Park Hotels & Resorts in Sao Paulo, Brazil.
What’s the best advice you’ve ever received?: “The best advice I have ever received came from Gunther Erpenbach, who said to me, ‘Be simple and be grateful. Gratitude is the memory of the heart and simplicity, taken to the extreme, becomes elegance.’”