Atlantic | Pacific Companies has named Luis Alicea as director of business development. He has 15 years of experience in sales, management and business development. Before joining the company, he was the owner/president of LUNA Sales Group. He has also served as director of wireless site acquisition for Rainbow Broadband Inc.
Holland & Knight has named Vivian de las Cuevas-Diaz as partner. She is also the president of the Cuban American Bar Association. De las Cuevas-Diaz is also active in the Latin Builders Association and Commercial Real Estate Women (CREW) of Miami.
Also at Holland & Knight, Barbara Ferrer has been named partner. She has experience working with national, regional and community banks on large financing projects involving construction, real estate and asset-based loans. Ferrer has also been a board member of the Builders Association of South Florida and CREW of Miami.
Horacio LeDon has joined Douglas Elliman Real Estate as president of development marketing Florida. He will also serve as the senior managing director of development marketing New York. In these positions, he will lead marketing projects in Florida and New York, including Ian Schrager’s The Residences at the Miami Beach Edition. LeDon founded Horacio LeDon Real Estate and served as the west coast senior vice president of Starwood Capital’s ST Residential Unit.
Bruce Parker has been named managing director for commercial REO and special assets at BBX Capital Corporation. He has served as senior vice president and manager of special assets for BankAtlantic for four years prior to joining BBX Capital. He has also served as vice president of land development for Levitt and Sons.