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Long shot ballot initiative to run radio ads

Holiday shoppers caught in mall traffic will hear a new message on their car radios next week: cap property taxes forever by joining the 1.35 initiative.

The radio ad will run in Orlando, Tampa, Ft. Myers, and Miami/Ft. Lauderdale and is paid for by the group, Floridians for Property Tax Reform. The ad not only urges people to sign the ballot initiative -- to cap property tax assessments at 1.35 percent of market value -- but it urges voters to approve Amendment 1 as well.

Promoters say they want the 1.35 percent initiative on the November ballot but they need 611,000 validated signatures by the end of January and, according to the Division of Elections, zero have been approved.

"There is no time like the holidays to begin reminding Floridians that the best present that they can give themselves this year is a property tax cut on January 29th," said Jose Cancela, a co-chair for Floridians for Property Tax Reform. "However, Amendment 1 is not comprehensive and will not fully secure and re-vitalize Florida's economy; therefore, we are also urging voters to help us cap property taxes forever by signing the 1.35% petition."

No mention of either Gov. Charlie Crist or House Speaker Marco Rubio in the 30-second ad. Read text here: Download RADIOScript1.pdf The political committee raised $155,000 as of mid-September but it hasn't had to submit a report since. It's largest backers were: Wellcare, an HMO company, insurance companies and developers and Tallahassee lobbyists.