The Hollywood nightclub is dark and the music so loud that conversation means leaning into an ear and shouting. But the drinks are free until midnight, and anyway most in the upstairs room of Passion nightclub are dancing, not talking.
Still, Chris Chiari, a Democratic candidate for the Florida House of Representatives, mingles in the crowd, drink in hand, campaigning. He shouts, by way of conversation: "This is real political action.''
This, to be exact, is Party Politics Inc. -- the latest, but not the first or only effort to engage 20-somethings in politics by appealing to their inner party animal. The idea is simple: host parties with a two-hour open bar about once a month at South Florida nightclubs. Post fliers at local colleges and send messages to friends on Facebook and MySpace.
The target audience: Generation Y, or Echo Boomers, or Millenials. Really, anyone born between 1980 and 1994.
Read more here.