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Lincoln Diaz-Balart on air with a subtle (not) ad

Lincoln Diaz-Balart is up on the air in Miami with his first TV ad, "Integrity and Respect" a 30-second spot that starts out with soaring music and positive rhetoric about the Republican congressman.

But that quickly dissolves into an attack on his Democratic rival, Raul Martinez, whom the ad says enjoys a history of "insults and vulgarities." It features a Martinez police mug shot and an ominous quote from the Miami Herald attributed to him, "One day we may take a ride out to the Everglades and only I will come back."

The ad comes as Democrats tout a recent poll done for Capitol Hill's Roll Call that puts Martinez 2 points up on Diaz-Balart. The GOP'er's campaign, however, savaged the poll saying it was "grossly manipulated" to favor Democrats. Watch for Diaz-Balart to address the RNC at about 5:15 p.m. EST from St. Paul Monday and view the ad here: