No one has been getting his face in the mail more than Rudy Moise, the leading fundraiser -- largely thanks to about $1 million of his own money -- in the crowded candidate field. He's not the only one showing up in voters' mailboxes: Florida New Majority recently sent out a mailer endorsing community activist Marleine Bastien as "A fresh face. A new way."
But its two of Moise's six mailers that are particularly eye-catching.
One features a picture of Moise clad in a white doctor's coat over eight silhouettes of "politicians." They're not the silhouettes of just any people, either, but of Moise's eight Democratic opponents (the most obvious is state Sen. Frederica Wilson, identified by her characteristic hat).
The other mailer is even more striking, with a photo of President Barack Obama painted to look like the Joker in The Dark Knight -- an image used by Tea Party protesters in Washington D.C. The mailer reads. "They want Obama to fail...it's time to fight back." And on the back: "Rudy Moise: taking a stand."
The photo of Obama may cause some voters to do a double take -- and that was the point, said Moise campaign manager Anastasia Apa. She said the campaign has received quite a few calls -- mostly positive -- about the piece.
"Some thought it was a very strong image," Apa said. "One of the strong messages we want to send to the voters of the district is that Rudy will stand strong with Obama."