It's three weeks until the Aug. 24 primary election, and suddenly Spanish-language TV and radio stations are inundated with campaign ads from candidates -- mostly Republicans -- angling for the Hispanic vote.
With absentee ballots out this week and early voting starting Monday, candidates are betting that voters are starting to pay attention to who's running for what -- and who their friends are.
There's Jeb Bush speaking on behalf of state Rep. Anitere Flores, who is running for Florida Senate. State Rep. Julio Robaina, another Florida Senate hopeful, mentions his past support for Marco Rubio; meanwhile, Robaina's opponent, Miguel Diaz de la Portilla, name-drops his "political mentor," Ronald Reagan. Congressional candidate Paul Crespo mentions that he volunteered for George Bush's presidential campaign in 2000 (and, separately, he attacks state Rep. David Rivera, the GOP front runner, saying he can't be trusted).
One of the most high-profile non-Hispanic candidates hitting the airwaves: Republican gubernatorial candidate Rick Scott. "I would like to count on your vote in the primaries," he says, in heavily accented Spanish. "Por favor vote por mi."