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Jeb Bush on the Hispanic vote and Republicans

In a Miami Herald op-ed, former Florida Gov. Jeb Bush talks about the need for Republicans and the conservative movement to reach out to Hispanics. But there are challenges, he writes:

"...conservatives continue to get unacceptably low support among Hispanic voters nationally. According to the Pew Hispanic Center, only 38 percent of Hispanics voted Republican in the 2010 congressional elections. In fact, center-right candidates have failed to win more than 40 percent of the Hispanic vote nationally since 2004. While the reason for such low numbers is debatable, the way to turn them around is clear: a long-term commitment to outreach and better articulation of our values by conservative leaders. I don't think 40 percent of the Hispanic vote can be our ceiling if we plan to impact our nation in the coming decades.

The good news is that in the Hispanic community, there is real opportunity. But conservatives have to commit to serious and sustained engagement. Hispanics are one of the fastest growing ethnic groups in the country and will continue to play an important role in future elections and the future of our country. This past election was a sign that the Hispanic community is willing to listen to a center-right message. The question now is whether the center-right movement is willing to listen to and engage the Hispanic community."