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The strange p.r. strategy of Rick Scott

Rick Scott is the governor who doesn't care about poll numbers. But he still has a top-notch pollster (Tony Fabrizio) on his payroll.

Scott doesn't care about newspaper editorial boards. But his staff has solicited citizens to mail in pre-fab support letters to the editor.

Scott is the outsider. But he frequently attends D.C. beltway events and hired the ultimate Tallahassee insider (Steve MacNamara) to be his new staff chief.

Scott brushes off criticism. But his staff at the Republican Party of Florida is still robo-calling citizens to tout his accomplishments.

Politicians who act in a more nuanced fashion than they speak is nothing new, but the post-election robo-calls are a first. And, coupled with the letters-to-the-editor ploy that earned him a mocking spot on The Colbert Report, the strategy appears to be backfiring. A new poll shows he remains the nation's least-popular governor who would be handily beaten by his predecessor, Gov. Charlie Crist, or his previous opponent, Alex Sink. Of course, it's easier to do well in a poll. It's far tougher to best Scott at the polls. Just ask Sink.

Still, something odd is afoot. Here's today's story on the robo-calls.

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