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Spanish-language ads promote the president's jobs plan in Miami


Once again, Spanish-speaking voters in Florida are being targeted for their 2012 vote, this time by Democrats pushing President Barack Obama's jobs plan. He'll anounce today more details of the plan, including higher taxes on those earning more than $1 million.

The Democratic National Committee will be selling the American Jobs Act, the president's job-creation plan. The ads -- to air in Miami, Tampa, Las Vegas and Denver -- will emphasize the job-creation potential for the Hispanic community.

The White House says the jobs plan could create $15 billion in construction jobs and $50 billion in investments in transportation infrastructure -- money that it prmises will boost a construction industry that employs 2.77 million Hispanics. The ads are also expected to emphasize that the plan includes tax cuts that will go to every small business nationwide, including 250,000 Hispanic-owned small businesses. (Many of those Hispanic business owners are gathered today on Miami Beach, where the U.S. Hispanic Chamber of Commerce is meeting.)

DNC Chairwoman Debbie Wasserman Schultz, D-Weston, said the plan will invest "in construction and infrastructure projects; cut taxes for an estimated 250,000 Hispanic-owned small businesses, and provide Hispanic veterans with greater employment opportunities by incentivizing businesses who hire them."

Hispanic support for Obama, like that of black and white voters, has slid along with the economy. A recent Gallup poll found that Obama earned the lowest monthly job approval rating of his presidency to date in August, with 41 percent of U.S. adults approving of his overall job performance, down from 44 percent in July. Hispanics gave him his lowest marks of his term in office, with just 48 percent approving of his job performance, according to Gallup.