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Obama campaign in Florida: one voter at a time

Barack Obama’s re-election hopes are a numbers nightmare: 9.1 percent unemployment, increasingly negative job-approval ratings and a gap in enthusiasm between Republican and Democratic voters.

But mention the data to the Obama campaign’s political director, Katherine Archuleta, and she’ll counter with a set of figures of her own: One on one.

That’s the buzzword and guide-star of the campaign, which is organizing itself, volunteer by volunteer and neighborhood by neighborhood, in a subtle word-of-mouth effort that, Democrats hope, could surprise Republicans next year.

“This campaign is based on one-on-one relationships. And that’s something the president is very adamant about and it’s really based on his work in communities in Chicago,” Archuleta said. “We’re reaching out. Not on a general basis, but on a one-to-one basis.”

Since April, the campaign says, it has contacted 350,000 Floridians by knocking on their doors or calling them. It has recruited 8,500 active volunteers in the state, and overseen 1,891 volunteer-driven events such as phone banks, neighborhood walks and house parties.

All of it was made possible by about 3,000 one-on-one meetings between campaign staffers, community leaders, volunteers and neighbors in the state. More here.