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Video: Barack Obama re-elect chief calls 'Bullsh*t' on $1b campaign; says FL 'the easiest way' to win

Jim Messina President Obama's re-election chief, shares 5 of 40 paths to victory in this video. Florida, with 29 of 270 Electoral College votes needed to win the White House, plays a key role. 

"We can’t just have a Florida strategy but Florida is the easiest way to 270 electoral votes. We have a big operation on the ground in Florida. We are working hard to carry Florida,” he says.

Messina says he wants to put as many of the campaign's map scenarios in play. And the campaign wants to register more voters -- even in Republican-red Arizona. "The good news is we have a lot of options," he says. But it takes money -- just not the sum Republicans say Obama plans to raise.

"People have speculated this is a billion dollar campaign. That's bullsh*t," he says, the swear bleeped out.