AFSCME, the labor union representing government workers, has announced it will run a Florida spot that literally morphs Republican Mitt Romney into Republican Gov. Rick Scott. The theme: Romney is rich and his gains ill-gotten due, in part to a Medicare fraud scandal; and Scott's old company, Columbia HCA, committed Medicare fraud as well. Ergo: Mitt=Rick.
There's one problem with the ad: Republicans probably don't care. And Florida voters as a whole might not be moved too much by this, considering that Scott survived both the Republican primary and the general election in 2010 amid one of the most-negative campaigns Florida saw unfold on its TV screens.
Still, Rick Scott is less popular than popular in Florida. But so is President Obama. And try as they might, Democrats, liberals and labor unions can't put Scott's name on the November ballot. Obama's is there, though, and even Democrats like Sen. Bill Nelson appear to be running away from the president for now.
MSNBC's Chuck Todd first tweeted the existence of the ad buy, $800,000 through Election Day, which is sizable. But truly effective ads in Florida need to ring in at $1 million a week or more. Still, it's better than Newt Gingrich's ad buy: $0. The Washington Post's liberal Plum Line blog has the background on this spot.