Guess who's one of the sponsors of the annual Three Kings Day parade in Little Havana's Calle Ocho?
Resorts World Miami, the name of the proposed $4 billion mega-casino gambling project proposed in downtown Miami by Malaysian company Genting.
The project is not only mentioned on parade ads on Spanish-language radio, the key medium of information for older, Cuban-American Hispanics who sway much of the public, political opinion in town. Resorts World Miami also has ads of its own urging parade-goers to look for them in Sunday's festivities.
"Get to know them," the ads say. "Help make this marvelous project in our community a reality."