NBC doesn't like the fact that Mitt Romney's campaign is using some of its footage in the latest Newt Gingrich-basher. Will Romney pull it?
From NBC: "The NBC Legal Department has written a letter to the campaign asking for the removal of all NBC News material from their campaign ads. Similar requests have gone out to other campaigns that have inappropriately used Nightly News, Meet the Press, Today and MSNBC material."
Statement from Tom Brokaw: Speaking for himself, Brokaw said: "I am extremely uncomfortable with the extended use of my personal image in this political ad. I do no want my role as a journalist compromised for political gain by any campaign."
**UPDATE But perhaps NBC should send the letter to its own South Florida affiliate as well. Shortly after this post, Fort Lauderdale real estate agent Tweeted this observation: "@TomBrokaw Against your express wishes, NBC Miami is running your Romney ad right now. Demand that NBC stop running it if you are serious."
So NBC is in high-dudgeon about the use of its material. But it'll keep airing ads like this because money talks louder than self-important puffery about TV journalistic standards
Comments