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From stereotyping Asians to advising prez campaign, Rick Santorum consultant has FL ties

Picture 8Amid Rick Santorum's surprisingly strong surge in Michigan (where he ultimately lost the Republican primary but almost tied Mitt Romney for delegates), we couldn't help but notice a new strategist who started popping up in the press: John Yob.

A former adviser to Sen. John McCain's 08 campaign, Yob had been advising Florida Senate candidate Mike McCalister, whose campaign floundered this summer after he tried to duck a question about embellishing his military record. That video is here, but it carries nowhere near the shock value of the most-infamous ad this election cycle, "Debbie Spend It Now."

Thanks to the gross stereotyping of Asians, specifically Chinese people, the ad is credited with turning  Michigan Senate candidate Pete Hoekstra into a likely also-ran. It wasn't just offensive. It was false, according to PolitiFact. Even the actress who portrayed the rice paddy-peddling Chinese girl apologized for appearing in the spot.

The ad is so head-scratchingly tone-deaf, bad and weird that it's like a piece of modern art. The campaign was so proud of the ad it ran it during the Super Bowl. After the backlash, the campaign pulled the spot. Too late.

Yob, who helped advise Hoekstra on the ad, defended it, according to this column from Central Michigan Life's Nathan Inks:

"John Yob, CEO of Strategic National, a major political consulting firm in Michigan, who has served as an advisor for the campaign began deleting all negative comments left on his Facebook link to the ad and deleted those posters from his page. He then left comments implying that people critical of the ad are just liberals and other candidates’ supporters just want to attack Hoekstra.

Not only is that incredibly petty and a terrible public relations move, but it is just not true. I had endorsed Hoekstra and was fully backing him, but after seeing that ad and the response of his advisors, I can no longer support him.

Even Santorum, known for his over-the-top rhetoric, would be hard pressed to match this level of inflammatory campaigning.

 

Comments

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Mike

John Yob didn't do that ad. It was Fred Davis. Get your facts straight. Then quoting a college newspaper. Great journalism Marc!!

Johnny Hothead

Come now, you're calling Caputo a journalist? Why, nothing could be further from the truth.

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