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Obama: "If I had a son he'd look like Trayvon."

President Barack Obama Friday spoke out on the Trayvon Martin shooting for the first time Friday, calling the incident a "tragedy" and invoking his own children. Obama said his remarks were aimed mostly at the parents of the 17-year-old.

"I can only imagine what these parents are going through," he said, adding that he couldn't help but think about his daughters. "I think every parent in America should be able to understand why it is absolutely imperative that we investigate every aspect of this."

"My main message is to the parents of Trayvon Martin," he said. "If I had a son, he'd look like Trayvon."

He said Travyon's parents were "right to expect that all of us as Americans are going to take this with the seriousness it deserves and we're going to get to the bottom of exactly what happened."

He also said he was pleased to hear that Florida Gov. Rick Scott had appointed a task force to look into the incident, "I think all of us have to do some soul searching to figure out how does something like this happen," he said.

Noting that his Attorney General is looking into the case, he prefaced his remarks by saying it was important he was not "impairing any investigation that's taking place right now."

Obama's remarks came as he stood in the Rose Garden to introduce his new choice for the president of the World Bank.