The onslaught has begun.
Millions of dollars in political ads are flooding Florida TV, including two new spots Wednesday by President Barack Obama’s campaign and an anti-Obama ad from a super PAC, the new breed of political action committee powered by unrestricted donations.
The volleys come after several weeks of building intensity and set the table for a congested summer and fall in the country’s largest swing state.
“Not only will it be incomparable, it’s uncharted territory for everybody,” said Florida Republican strategist Adam Goodman, who is concerned about finding air space for legislative and congressional races. “Your stuff is going to have to be pretty damn good to break through that clutter.”
Obama’s new spots, boasting about his support for military veterans with a reminder to voters about the killing of Osama bin Laden, and steps to preserve Medicare, closely follow the ad by the group Crossroads GPS depicting a fictional former Obama voter.
“I supported President Obama because he spoke so beautifully. He promised change,” says a woman who ages before viewers. “But things changed, for the worse.”
The ad is critical but deftly so, reflecting the desired target: swing voters who will likely decide the outcome in November. Despite a poor economy, Obama is still widely liked. A Quinnipiac University poll released Wednesday showed 76 percent of Florida voters think he is likeable, even if they favor Republican Mitt Romney in the election.
Get ready to see a lot of it.