As the leader of the multi-state challenge to federal health care reform, the attention will be on Florida when the U.S. Supreme Court makes its ruling next week on the merits of the law. And we're already catching a glimpse of Gov. Rick Scott's message strategy in the case that the Patient Protection and Affordable Care Act is overturned by the High Court.
Lane Wright, the governor's press secretary, emailed the messaging strategy on Tuesday to Rob Nichols, a spokesperson for Ohio Gov. John Kasich. Kasich is a Republican, like Scott, and Ohio is one of the 25 states that joined Florida in fighting the individual mandate contained in what is commonly known as "Obamacare."
(We obtained the email through Project Sunburst, where correspondence to and from Scott and others in the Executive Office of the Governor are posted. Tip of the hat to Politifact's Katie Sanders' keen eye.)
If the court rules in Florida's favor, Wright notes, the governor's office will contrast the national economy with Florida's. The message will be the national economy under President Barack Obama's leadership is in "shambles" while Florida, under Scott, is doing well.
When it comes to healthcare, the existing national system will be touted as one that works but has become too expensive. Scott will begin talking up "four pillars of reform" to fix the issues: "increased consumer choice, increased provider competition, increased provider accountability and price transparency, and increased personal responsibility."