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Gloria Romero Roses, a Democrat vying to challenge David Rivera, releases first TV ad

Gloria Romero Roses, one of several Democrats vying for her party's nomination to challenge Miami Republican Congressman David Rivera, is going up on television.

The 30-second ad, titled "Progressive," tries to appeal to Democrats who will vote in the Aug. 14 primary, which pits Roses against three other hopefuls: Joe Garcia, Gustavo Marin and Lamar Sternad. It also makes a pitch to Hispanics: Roses, who was born in Colombia but raised mostly in Hollywood, briefly speaks in Spanish. The newly redrawn Congressional District 26 runs from Southwest Miami-Dade to Key West.

The ad mentions Roses' experience as a parent dealing with past overcrowding in Miami-Dade public schools and describes Roses as someone who would "stand with President Obama to guarantee equal pay for equal work and protect Medicare from Tea Party extremists." (The ad does not mention labor unions, including one that has expressed concerns over Roses' previous work for a condo-management company.)

In a statement, Roses' campaign manager, Vlad Gutman, cast Roses as "a refreshing change from the career politicians we're all used to."

"She knows firsthand what families are going through," he said. "That’s why she’s earning the support of voters in every part of the district, and this TV ad is the next step in communicating her background and values to people from Westchester to Key West."